Win-Back Campaign for Inactive Customers
Re-engage dormant customers with a 'We miss you' campaign offering a second chance
Nora identifies customers inactive for 6+ months and triggers a win-back email sequence with special incentives to bring them back.
Every customer database has dormant users—they bought once then disappeared. Nora identifies customers who haven't engaged in 6+ months and sends a win-back sequence: initial 'We miss you!' email with a 20% discount, follow-up email showcasing new products, and final email offering free shipping. Each email is personalized with their name and past purchase history. Nora tracks opens and clicks separately—if someone clicks, they're reactivated and removed from the dormant list. If they don't respond, Nora marks them for potential removal or further analysis. A win-back sequence targets people who already bought from you once, which costs nothing beyond the send.
Runs monthly on 1st of month using SendGrid, run by your Marketing Manager.
How it works
- Query customer database for last purchase date
- Identify customers inactive for 180+ days
- Create SendGrid segment for win-back audience
- Send campaign 1: 'We miss you' email with 20% discount code
- Wait 7 days, send campaign 2: 'Look what's new' with product showcase
- Wait 7 days, send campaign 3: 'Final offer' with free shipping
Frequently asked questions
What does "Win-Back Campaign for Inactive Customers" do?
Nora identifies customers inactive for 6+ months and triggers a win-back email sequence with special incentives to bring them back.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses SendGrid, run by your Marketing Manager.
How much time does this save?
Saves approximately 2-4 hours per campaign setup, running monthly on 1st of month.
Connects to
Related automations
- Weekly Campaign Performance Summary — Automatically track email campaign results every Monday morning
- Auto-Segment High-Value Customers — Automatically tag and segment your best customers in Mailchimp
- A/B Test Email Templates Weekly — Automatically run A/B tests on email subject lines and content
- Track & Analyze Unsubscribe Trends — Monitor why people are unsubscribing and fix engagement issues
- Auto-Clean Bounced Email Addresses — Remove bounced emails automatically—keep your sender reputation clean
- Sync Email Templates to Google Sheets — Manage all SendGrid templates in one searchable spreadsheet
- Sync Unsubscribes to Google Sheets — Maintain a clean unsubscribe list—see who opted out and when
- Daily Email Campaign Performance Report — See opens, clicks, and bounces for every campaign in one dashboard