Generate Weekly Facebook Page Insights Report

Automatically compile Facebook page metrics (reach, engagement, followers) into a weekly report

Facebook automation that pulls weekly page analytics (reach, engagement, follower growth, top posts), compares to previous weeks, and generates an actionable insights report.

Facebook Insights are powerful but scattered. This automation pulls weekly metrics: total reach, total engagement (reactions, comments, shares), new followers, top post (by engagement), top post (by reach), audience demographics, and traffic sources. It compares to previous weeks: 'Reach up 15% week-over-week (9,500 to 11,000)' or 'Engagement down 20% — investigate.' It identifies trends: 'Video posts get 3x more reach than image posts' or 'Posts on Thursdays reach 40% more people'. It highlights top posts: what performed best and why. Finally, it provides recommendations: 'Your audience is 60% female, 25-34 — test more content about [topic that appeals to this segment].' The report is formatted as an HTML email with charts and is sent every Monday morning. Each week's decisions are made against last week's numbers rather than against a general impression. Nobody has to export Insights and assemble the comparison by hand.

Runs weekly on monday at 8:00 am using Facebook Pages and Gmail, run by your Social Media Manager.

How it works

  1. Query Facebook Insights: weekly reach, engagement, followers, top posts
  2. Compare metrics to previous 4 weeks
  3. Identify trends: best-performing post types and times
  4. Analyze audience demographics and traffic sources
  5. Generate recommendations based on data patterns
  6. Send HTML report email with charts and insights

Frequently asked questions

What does "Generate Weekly Facebook Page Insights Report" do?

Facebook automation that pulls weekly page analytics (reach, engagement, follower growth, top posts), compares to previous weeks, and generates an actionable insights report.

How long does setup take?

Under 5 minutes. Connect your tools and Nora handles the rest.

Which tools does this use?

Uses Facebook Pages and Gmail, run by your Social Media Manager.

How much time does this save?

Saves approximately 3 hours/week, running weekly on monday at 8:00 am.

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